My Process

My degree in history in conjunction with my years of design experience have shaped how I approach all of my projects.  Research and analysis are at the heart of every project from branding to UX.  Finding the core of the project shapes everything that comes after and discovering that is how I can deliver the best result for any project.

Understanding the project from the ground up helps ensure a successful project.

Brainstorming and ideation help shape concepts from information gathered.

Iterate, Prototype, and Test. Turn the concept into reality.

Time to implement the finished project and start looking for improvements.

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